THE BEAUTY OF A LIVE EVENT is in the interactions among the attendees, speakers, exhibitors, and even sponsors. The planner's challenge is to capture that spirit and keep it alive across a longer timeline. While conference CD-ROMs and official Web sites have proven to be great tools to communicate what happened at the event, savvy event marketers need to find new ways to connect the dots across the calendar. One promising idea is in custom e-newsletters, such as those recently introduced by ...

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