Your event Web site should serve two purposes: Attract new attendees and retain existing ones. If you can answer everyone's questions, you have gained friends. You've given them a good experience. Here are tips on how to make it happen. Budgeting Make it easy for attendees to compute the cost of coming to the meeting. Provide comprehensive information regarding costs. Tell attendees when the meeting begins—not just the date but the time of day. This helps in making travel arrangements ...

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