EIBTM’s annual meetings technology innovation competition has announced its winner: Montréal-based Sherpa Solutions’ ActivTouch smartphone application edged out 51 other meeting technologies for the first-place spot in the 2010 WorldWide Technology Watch.

The ActivTouch mobile application, which just launched last week, provides events with a mobile event guide with a strong focus on the Mobile Showroom—features that allow exhibitors to show off their products and services and drive traffic to the booth. The app allows attendees to request appointments with exhibitors and to get directions to a particular booth from where they’re standing using precise geopositioning and location-aware capabilities. It integrates several technology solutions, including Freeman’s mobile exhibitor product, Compusystems/ARI, onPeak housing, and Map Your Show, and its pricing model is designed for monetization through sponsorships.

The 2010 WWTW runners up include:

  • Inxpo Virtual Events Platform and Unisfair Virtual Events for Enterprise: online meeting platforms that support audio, video, and interactive webcasts, as well as tools for networking and engagement,
  • DUB, a free contact management system that allows users to consolidate contacts information from mobile phone, Outlook, LinkedIn, Facebook, Twitter, and other sources, and
  • Ootoweb: iPhone- and iPad-enabled attendee registration and management tools, as well as a low-cost, do-it-yourself, drag-and-drop tool for building basic event guides as mobile Web applications.

More than 25 percent of the WWTW’s 52 entrants were mobile solutions, according to Corbin Ball, chairman of EIBTM’s judging committee for the WWTW. Here’s the breakdown:
Mobile solutions: 14
Lead retrieval/contact exchange: 6
Trade-show mapping or floor-plan management 5
Registration/attendee management: 5
Virtual meetings/tradeshow: 3
Industry portals: 4
DMC management: 2
Other: 13

Ball says the winners represent “several paths of technology progress for events, including the increasing importance of mobile event applications, virtual trade-show additions to face-to-face events, and integration of attendee management tools with mobile event sites with iPad and other mobile interfaces.”

Strong entries that didn’t make it into the top five spots, Ball said, included “technology to assist lead retrieval, housing, trade-show floor plans, webcasting tools, attendee management tools, DMC management applications, meeting facility databases, and more.”

For more on the latest technologies for meeting planners, visit our Special Technology Report.