I recently Googled a number of companies that create mobile guides for meetings and conferences while I was doing research for an upcoming feature for Association Meetings. There were several apps I was looking for that didn’t come up on the first page of my Google search. I kept digging until I found what I needed. But really, how many of you take the time to scroll down to the second, third, or fourth page of a Google search? If you have to dig deep, how does that make you feel as a ...

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