What will the trade show of the future look like? A new report from a team of convention industry organizations has come up with five answers to that question. The report, “Scenarios for the Future: Convention Exhibits & Tradeshows of 2016,” based on extensive research and interviews, sees the potential for far-reaching changes in face-to-face trade show marketing tactics over the next half a decade. “The convention, exhibits, and trade show professional needs new ...

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