Frameworks can be extremely helpful to conference professionals who are shifting their focus from planning and programming to designing attendee experiences. Several years ago, our team developed the EPIC framework—experiential...

One of the hottest topics in our industry is mass personalization. As consumers, we receive smart recommendations in near real time based on our behaviors, preferences, and past actions. Machine learning, flexible manufacturing systems (small...

If your events have become “wash, rinse, repeat,” you may need to walk these steps in your attendees’ shoes.

It may have taken a village to raise ASAE’s newest event, but its caretakers say it may just be the first true 21st century buyer/seller event (just don’t call it that).

The hashtag printer trend continues to gain on the conference scene, not surprising for a device that works as both a marketing tool and an attendee diversion, and can also be a revenue generator for groups that offer it up as a sponsorship...

“If I had a quarter for every time a planner has told me, ‘Oh, we would never cancel a meeting—we don’t need a cancellation clause,’ and then had a cancellation, I’d be rich,” said attorney, speaker, and...