Left to right: Denzil Rankine, AMR International; Kai Hattendorf, UFI; and Ivan Lazarev, ITN International, enjoying themselves at the ECEF 2017 welcome reception

Scott Schulman, CEO, UBM Americas, was the ECEF 2017 opening keynote speaker.

Regina Hopper, president and CEO of ITS America, explained how she uses live events to promote her organization's mission.

Bill Darcy, CEO National Kitchen & Bath Association, told ECEF 2017 participants about partnering with NAHB to co-locate their two shows.

Jerry Howard, NAHB CEO, shared the story behind his association's very successful co-location with NKBA.

Tara Melingonis, Penton, and Brian Rubin, Informa, shared their impressions and takeaways during a break at ECEF 2017.

Among those taking advantage of the opportunity to ask questions at ECEF 2017 was Denzil Rankine, AMR International, who also is coproducer of Transform USA.

Erin Lee from BIO explained her successful use of geo-targeting to acquire new attendees.

Sam Lippman, ECEF’s moderator and president of ECEF organizer Lippman Connects, shared his insights with the audience.

Terri Toennies made it crystal clear that today event security is a C-suite initiative—not something to be delegated and forgotten.

Left to right: Jamie Murdock and Nancy Debrosse, Experient (Bronze Sponsor of ECEF 2017)

Koley Corte, Reed, shared her thoughts on the need for both a "digital strategy" and an "integrated customer strategy."

An attentive audience of exhibition and convention executives learned new ways to keep their events relevant and profitable.

Juliet Funt, CEO of WhiteSpace at Work, shared practical and proven strategies to be more successful at work.