A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...
In 2013, we conducted a survey in partnership with our friends at Tagoras. One hundred and twenty conference/education professionals responded to the question “Does your organization re-write any of its speaker session submissions (e.g...