Have you ever tried to sweep water uphill? The moment you let up, you lose control. Court depositions, technology challenges, travel, meetings, surgeries, and moving all remind me that we live in a very fluid situation. It seems that everything in...
I still remember the conversation I had eight years ago with a CVB exec from a small Midwest city. We were at a PCMA reception and he was explaining why he had committed all of the bureau's advertising dollars to a particular (competitive)...
SOME SIMPLE EDUCATION or the right kinds of incentives could have a significant effect on attendees' likelihood of booking inside the block. That is among the conclusions one can draw from a survey of attendee behavior conducted as the second...
Leaders often talk about the need to tell their “story” to the marketplace. Well, the American Society of Association Executives is taking the idea a step further with a new program called, “The Power of Storytelling.” ...