For too many requests for proposals, it’s a GIGO situation. That’s “garbage in, garbage out,” explained independent planner Meghan Palm, CMP, HMCC, at the 2018 Pharma Forum in Philadelphia. Her breakout session on improving...
Why one association exec says there’s a time and a place for engaging in politics—but it’s not at meetings.
PCMA has generated $1 million in revenue via its digital events offerings—what could adding digital do for your organization?