New research shows that personalization and data-driven marketing is a growing priority for event planners, but proving its return on investment remains a challenge.

Stop obsessing over engagement. Trust is the new holy grail.

In October, veteran meeting professional Tahira Endean, CMP, published Intentional Event Design: Our Professional Opportunity. The 282-page paperback (also available as an ebook) is organized around seven principles of intentional event design...

A new industry collaboration offers a free, downloadable, research-based toolkit planners can use to help drive more people to attend their events.

How to keep your staff and other internal meetings on track and productive.