One size fits all doesn’t apply in the era of digital advertising.

When is an event app not an event app? When it’s a year-round destination for your event.

We've got three excerpts from Intentional Event Design: Our Professional Opportunity, the new book by Tahira Endean, CMP. The first sample: Endean shares her behind-the-book thinking.

How to reconnect to your own voice when the world around you is shouting

Lessons on marketing in the new mobile landscape.

Lessons learned from an event globalization strategy that didn’t play out quite as planned

Content marketing is a key tactic for transforming an event into the year-round, relevant, informative, and reliable brand your attendees crave.