In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event...

People no longer come to your meetings to get information. They come to make sense of the deluge of information they already have. They also attend face-to-face meetings to feel something, whether it’s to be transported to the moon by your keynot...

Speakers sell the invisible. The intangible. The possible. They create feelings in your attendees that cause them to take action at work, at home, and in their communities. And yet, all too often, even $10,000-a-gig professional speakers get that...

Aiming to make measurement of a meeting’s return on investment both more simple and more powerful, event management software provider etouches today launched event ROI. The new tool offers a continuous check-in on a number of measures related to ...

How a group of higher education professionals created a conference that turned the traditional into the radical in terms of format and design

We all go to meetings—a lot of meetings. But even meeting planning meetings can be less productive than everyone would like. Here are 10 ways to fix that, from our friends at SilverDoor.co.uk:

1. Provide healthy food. 2. Give them a break from their chairs. A recent Hilton survey of meeting attendees revealed that planners can increase meeting productivity and attendee satisfaction by taking these two actions. At last, you can da...

It’s always been the event professional’s job to ensure an event goes off without a hitch. But sometimes, despite your best intentions, something goes wrong. The difference between now and the past, however, is that when an executive spouts the w...

Think about the message of this little graphic at the left for a minute: “Questions are great, but only if you know the answers.” That, my friends, is a central fallacy that for some reason has surfaced in my life over and over again this week li...

Doing the same thing over and over again and expecting different results is the definition of insanity, right? But what if we did the same thing time after time and expected to get the same results? For example, say we threw the best conference...