If 30 years in the events industry have taught me anything, it’s that not all time is equal—especially when it comes to the relative value of time when planning events...

How can you determine if your event is truly successful? How do your events compare from event to event, and from year to year? Having accurate data on your events and attendees is essential to determine your event’s return on investment. To...

Start by acting as a catalyst for change

A group of tourism specialists with long experience in marketing, lobbying, research, training, and more have formed a consortium called Primapact to promote and advocate for the travel and tourism industry along with related economic sectors...

Our bets for survival are on two primary vendor types

Expert advice for managing risk at meetings outside the U.S.

What planners of international meetings need to know about currency, VAT, and visas

Sam LippmanHe’s all about trade show marketing and getting more attendees at your conferences and events. Sam Lippman, president and founder, Lippman Connects, conducts an annual roundtable on attendee acquisition. He also hosts another annual ev...