Know your audience. Focus on content that matches your group's needs, demographics, and interests. Make online content compelling. The most critical element required for your virtual event's success is having interesting, engaging, educational...
In January 1980, I traveled to Anaheim, Calif., to attend my first RCMA World Conference and Exposition. I have not missed one since...
Sue Walton Co-Owner, May and Williams Ltd., Independent Meeting Planners, Evanston, ILL...
(noun) 1. The seed-producing structure of an angiosperm; 2. a plant cultivated for its blossoms ...
Overseas travel to the U.S. for conventions is way down. Here are ways to get foreign attendees back to your meetings.
In a down economy, associations are re-engineering their marketing strategies. Should hosted-buyer meetings be part of your organization’s portfolio of events?
A Look at How the Economic Crisis has Led Four Faith Groups to Revamp and Recharge Their Meetings.
KIM ZIYAVO CONFERENCE COORDINATOR CALL TO ACTION, CHICAGO ...
How the Independent College Bookstore Association adopted the hosted-buyer model as its relationship-building format—and why other organizations are doing the same.
