Five best practices for meeting pros who want to make the case to senior executives for new programs and initiatives

Through a deliberate approach, academic conferences can serve and engage attendees all year, and every year.

We’ve boiled down the experts’ advice into this must-do checklist.

Q&A with PCMA’s Tonya Almond, CMP

Industry experts weigh in on activation strategies to reinvent your on-site conference sponsorships.