Using the "what, when, and who" formula lets organizations develop and deliver content that resonates with each stakeholder segment and drives engagement, attendance, and revenue.

At PCMA's Convening Leaders conference in Pittsburgh, the world-renowned marketing guru told planners how to boost event attendance year after year.

In 2020, the North American International Auto Show will use warm-weather dates and new venues to bring outdoor elements to the event experience—and solidify its long-term relevance.

There are endless ways to customize your event pages, but never forget these essentials.

If you want to get ahead of the changing expectations of your meeting and convention participants rather than just play catch-up, a new report from Marriott International and the Professional Convention Management Association is essential reading...

As the U.S. government shutdown approaches the end of its third week, meeting planners are keeping a close eye on the situation, especially those expecting federal government employees to attend or speak at their events, and those concerned about...