Meeting planners’ bookshelves got a new addition this fall with the publication of The Strategic Planning Guide for Event Professionals by Christy Lamagna, CMP, CMM, CTSM. In it, Lamagna, founder of Strategic Meetings & Events, argues...
Sure, you want attendees to leave the conference with your logo emblazoned in their minds—as well as their drinkware, flash drives, pens, bags, shirts, and everything else. But when you consider that disposable swag mostly ends up in...
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Dec 11, 2018
While event planners may bask in attendee compliments of an enjoyable time, if that doesn’t translate to revenue and ROI, a client may not be satisfied.
To the uninitiated, booking speakers or headline entertainment for a meeting or incentive program might seem like the least of a planner’s worries. But the reality of bridging the corporate world and the entertainment world can be tricky, with the...
Not everyone is wired for making the most of a typical conference. Here’s how planners can adapt their meeting elements to help introverts.