Attracting new attendees to professional conferences is hard work. Throwing more money at ads in trade publications, retargeting, and paying for social listings will usually result in increased traffic and impressions, but low- to no-conversion...
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Oct 25, 2018
Benchmarking your organization’s meetings and events program against best-practices.
You may be a champ negotiator when it comes to hotel rooms and exhibit space, but what happens when it’s bonus and annual salary review season? The wage gap between men and women is no secret, and it holds true for the meeting industry...