Also going up to a second floor was Venetian Meetings’ cool, corrugated landmark booth. Who wouldn’t enjoy a meeting on the rooftop patio?

It’s one thing to tell people about the layout of your destination, it’s another thing to show them, and that’s just what the booth promoting Reno, Nev., and North Lake Tahoe did well with its outstanding model of the area.

IMEX attendees who came by the VisitBritain booth were rewarded with books by some of the country’s most beloved authors, such as Lewis Carroll, Charles Dickens, and Shakespeare. Jamie Ades, destination relationship and support manager for VisitBritain, displays a classic.

With its cute sheep and quirky bathtub settees, the Ireland booth invited attendees to stop in for upbeat, colorful conversations.

At the Tacoma, Wash., booth, Barbara Perriello, conference director at Opportunity Travel, saddled up to the flavored oxygen bar.

A row of live orchids at the AccorHotels booth enticed all but the most stupefied attendees to slow down for a closer look at the gorgeous white petals.

An arresting image of the Spanish surrealist Salvador Dalí helped to promote Florida on the IMEX show floor. The Dalí Museum in St. Petersburg hosts waterfront special events.

SBE’s crystal chandelier set the stage for discussions of the company’s luxury SLS, Delano, and Mondrian properties.

The graceful pink-yellow ombre in flags overhead at the Korea booth caught attendees’ attention from across the show floor. Greeters in traditional garb welcomed visitors to the booth.

Gorgeous purple and gray kilts, and matching seating and lights, left IMEX attendees in no doubt they were in the Visit Scotland booth.

When planning a meeting in Germany, it just seems right to nibble on a German pretzel. Just ask Michael Roleff, managing director of Destination Travel Management in Munich.

If we do say so ourselves, the MeetingNet IMEX booth was a hot spot for taping thought-leader videos. With the expertise of Las Vegas-based audiovisual pro Eugene Steward, Spotlight Film Productions, (right) the booth was quickly transformed into shoot location on Wednesday afternoon. Here, Shimon Avish, principal, meetings management practice lead, Acquis Consulting Group, discusses the most common mistakes companies make when setting up a strategic meetings management program.