After hours with the principal lecturer for enterprise, International Centre for Research in Events, Tourism, and Hospitality, Leeds Metropolitan University, Leeds, United Kingdom; and frequent meeting industry writer and lecturer
The recent IMEX America in Las Vegas sent a message to the entire meetings industry that live trade shows are here to stay.
Liberty Mutual's Mary Keough-Anderson turned her traditional meeting planning team members into a strategic partners with meeting owners—and a model for the future of event management.