Using a release, even a well-drafted one, should never substitute for planning with the greatest care...

Jeff Beckelman has been hired as the new president and CEO of the Reno-Sparks Convention and Visitors Authority in Nevada, concurrent with the Reno-Sparks Convention Center expansion project. He had been the vice president of sales and marketing...

With some 100,000 employees in more than 65 countries, Amsterdam-based ING Group has become a worldwide financial services giant. Meanwhile, after a string of acquisitions over the past few years, its North American subsidiary, ING Americas, lea...

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When American Fidelity Assurance chose Vienna as the site for its 2000 National Sales Convention, the company's creative team was faced with promoting only the second international convention destination in the company's history. That meant the...

Savvy Internet marketers have jumped on the viral marketing bandwagon, successfully creating buzz for their products and services quickly, easily, and cost-effectively. Much like Tupperware parties of yesteryear, viral marketing is the digital...

Want to make your next big banquet entertainment really stand out? As an alternative to name talent, local acts/bands, and theme parties, why not build your own show? You might need help from your producer, but regardless of who does the majority...

South Africa is now as a world-class incentive and meeting destination, where great value for the dollar is matched by a diverse travel product. Picturesque coastal cities like Durban and Cape Town are well-equipped to handle creative incentive...