Janet Traphagen, executive vice president, sales and marketing, Creative Group Inc., has been named the company’s president, effective January 5.
“Janet is a rock-solid performer in our industry and a great choice to be president,” said Ron Offi...
I have been involved in strategic meetings management for 12 years now, and I have seen only a small handful of instances where organizations were willing to use the word “mandate” when describing their SMM programs. In fact, I have usually heard...
In previous pieces I have written about how important I think strategic meetings management is, and what I think should be included in an SMM program. And yet, it seems to me that the spread of SMM has stalled. For the purposes of this discussion...
The common rationales for developing a strategic meetings management program are:
• to contain and reduce costs
• to mitigate regulatory and duty-of-care risk
• to consistently deliver engaging events
These are all exceptionally good reasons ...
More and more often I hear that we should take the word “strategic” out of strategic meetings management, or SMM. People say that what is being done under the rubric of SMM is not at all strategic, so we should drop the word to stop confusing eve...
