Sure, you want attendees to leave the conference with your logo emblazoned in their minds—as well as their drinkware, flash drives, pens, bags, shirts, and everything else. But when you consider that disposable swag mostly ends up in...

To the uninitiated, booking speakers or headline entertainment for a meeting or incentive program might seem like the least of a planner’s worries. But the reality of bridging the corporate world and the entertainment world can be tricky, with the...

Not everyone is wired for making the most of a typical conference. Here’s how planners can adapt their meeting elements to help introverts.

When I started as an editor in the meetings industry, my job and your job were worlds apart. Twenty years ago, a Venn diagram that illustrated the overlap between making magazines and orchestrating meetings and conferences would have revealed just...