A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...
Good news! All signs point to the fact that strategic meetings management is not only alive and well, but here to stay. After the industry meetings I attended this fall (CIC Conclave, IMEX America, Lanyon Live, BTN Strategic Meetings Summit)...