Create a unique selling proposition Determine what one thing will differentiate your tournament from others, and feature that differential in your marketing and promotions. Create a sponsorship prospectus This will lend a more professional...
The financial services industry, first under siege in 2007 with the sub-prime mortgage fiasco, then reeling from the collapse of Bear Stearns last spring, had really hit new depths by press time in mid-October. The collapse of Lehman Brothers, the...
Wynn Resorts' newest signature hotel, Encore, is the set to open in December next door to flagship property Wynn Las Vegas. The 50-story-high resort will have its own collection of suites, dining offerings, and leisure activities. Guests will be...
The headlines were scathing: “AIG Fiddles While Wall Street Burns,” “AIG Execs Show Us How to Blow $500K.” The White House called it “despicable.” Obama demanded the execs behind the trip be fired. I mean, even the invoice for the meeting is...
Just a few months ago, the Mid-Atlantic states were booming with new projects for the meetings market, but this area has begun to feel the effects of an economic slowdown and construction credit crunch that has postponed hotel and facility...
When I traveled to New York City recently, I had the thrill of staying in the midst of the neon and excitement of Times Square at the Marriott Marquis. A lot of other travelers had the same thrill: The hotel was running at an amazing 94 percent o...
Mountain destinations infuse meetings with the energy that comes from high-peaks and fresh air and throughout the beautiful landscapes of Montana, Colorado, Utah, northern Arizona, and New Mexico, meeting professionals will also find the...
