CONCIERGE SERVICES have moved from hotels to corporate America — as an incentive for employees. PepsiCo headquarters in Purchase, N.Y., for example, has a full-time concierge to help its 800 employees with personal errands such as booking...
THE BEAUTY OF A LIVE EVENT is in the interactions among the attendees, speakers, exhibitors, and even sponsors. The planner's challenge is to capture that spirit and keep it alive across a longer timeline. While conference CD-ROMs and official Web...