Bruce M. MacMillan, CA, president and CEO of Meeting Professionals International, sent his thoughts on the intersection of meetings and the global financial crisis to the trade press and mainstream media...
“Reality shifted instantly. There was the nostalgic ‘before’ time, when the future stretched comfortably ahead, and the horrifying ‘after,’ when the future had become uncertain.”
I wrote these words eight years ago, in the aftermath of September...
Located on Boylston Street in Boston's Back Bay area, the The Mandarin Oriental, Boston opened its doors on October 6. The 14-story hotel features 136 guest rooms and 12 suites as well as a 16,000-square-foot spa and fitness center. The Mandarin's...
Most players in the besieged financial services industry have avoided the kind of public relations disaster experienced by American International Group for its ill-timed incentive program, which eventually resulted in the cancellation of 160...
Create a unique selling proposition Determine what one thing will differentiate your tournament from others, and feature that differential in your marketing and promotions. Create a sponsorship prospectus This will lend a more professional...