“The economy isn’t going to get much better in the next year,” said William A. Hanbury, president and CEO of Destination DC, and chair of Destination Marketing Association International. He was decrying the high cost of fuel and referring to “the...
Opened earlier this year, Toronto Congress Centre North brings Toronto Congress Centre's trade and convention space to a total of more than one million square feet, making it one of the largest such facilities in Canada. At the forefront of the ...
Andrea Robinson, the first-ever director of sustainability and greening for the Democratic National Convention Committee, is tasked with ensuring that the 2008 convention, expected to attract up to 50,000 delegates, media, and guests this month...
Data gathering is the first step toward developing a strategic meetings management program (See my June article “Information Is Power” at meetingsnet.com). The next step is creating your business case...
I developed the model above to illustrate what I believe has been unfolding in recent years. These three groups of professionals — advertising, public relations, and meetings/events — are sending messages, generating “impressions,” that must...