Philip San Filippo was recently hired as the new executive director of the Las Cruces (N.M.) Convention and Visitors Bureau.

San Filippo brings to Las Cruces over 20 years of experience in the hospitality and tourism industry, including a stint as director of sales and marketing with the Cayman Islands Department of Tourism. He also served as director of promotions and media events for the Aladdin Resort and Casino in Las Vegas.

“The CVB’s role in the community is to not only generate sustainable tourism but also to unite the local hospitality industry and get everyone moving together in the same direction,” said San Filippo. “Tourism is everyone’s responsibility and it is my goal to make sure that message gets out there and stays out there.”