Vinyl and chrome vintage chairs added to the retro mood at the Memphis booth.

The conference room feel of the Hilton booth gave buyers and sellers comfortable seating and place to get business done.

The gorgeous plaids covering the stools at the Scotland booth were both handsome and inviting.

Event furniture rental company Cort showed off hexigram-shaped ottomans and other creative seating options at the show.

At Dubai's booth, the sand-colored seating pods created a business-focused atmosphere, with plenty of outlets for plugging in.

Irvine Company's Coastal Collection offered clean, white seating that fit its Southern California hotels, with the added benefit of USB ports.

For years, the Netherlands Board of Tourism & Conventions has stood out on the show floor for its vibrant use of the color orange, and it continued the can't-miss-'em palette in 2017, including the seating cushions.

Hosts Global Alliance made the most of some basic acrylic chairs by customizing the back of each with the "H Factor" words that typify the brand, such as hospitality and heart.

Colorado brought a little mountain ranch style to its booth at IMEX, with leather arm chairs for attendees to enjoy during  booth presentations.

These stools in the Portland, Ore., booth grabbed our attention both for the way the rough log and Native American–inspired fabric tied with the culture of the Pacific Northwest, and also for the headsets sitting on them. The decoration on the earphones is a nod to Portland's famous Voodoo Doughnut shops.

At the Hard Rock booth, black and white Napoleon chairs (from Cort) provided a dramatic, unconventional feel.

Arlo Hotels, which has two properties in Manhattan, brought a homey vibe to the IMEX trade show floor, with casual living room–style chairs.

Visit Britain brought some color and conversation to its booth with stools reminiscent of picnic hampers.