Just remember this the next time you sit down to negotiate a contract: If you don't ask, they won't tell. Sales managers are trained to answer only what you ask them — they won't volunteer information, especially if it might cost them something...

“If you're going to be on the high-tech side, you just have to be committed to turning on a dime.” ...

Sometimes the marketing battle is won just by getting customers up close with your product, whether that means a tasting in the grocery aisle, a hands-on software demo, or a test drive. But how do you get the customer in the driver's seat...

What do you want when you open this magazine? Event marketing ideas? Technology updates? Event management solutions? Destination news? Chances are one or another of those subjects speaks directly to your needs and your responsibilities. But where...

The basis for a great incentive travel program is this: Give your qualifiers a fantastic experience to brag about when they get back — and make sure it's an experience that they could never buy off the shelf. That might sound like a tall order...

It's the kind of airport hotel that is more in the future than the past. Connected by walkway to the main lobby of Vancouver International Airport, the Fairmont Vancouver Airport hotel is a visually stunning place of rich woodwork, marble, and...

Nonsales employees play a major role in the technology sales process, yet their training in customer communication skills is woefully neglected...

Taking “make learning fun” to heart, Global Events Partners, a network of destination management companies from all over the world, hosted 80 meeting and incentive planners in June for three days of learning, networking, and just plain fun...

Here's the premise: All the presenters at your meeting e-mail you their PowerPoint presentations. Graphics technicians look over the presentations to make sure they have the correct look and feel. Then the presentations are loaded onto a network...

CEMA was founded as an “agent of change” within the IT event industry. As part of CEMA's mission, the association has taken positions on several controversial issues that the membership feels will make our industry stronger. The CEMA board...