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I hope no one has to use this (stay away, Irene!), but I was impressed with a press release I just got from Rosen Hotels & Resorts in Orlando announcing that they were offering $49 rates at its leisure hotels for Florida residents displaced by...

Sure, there are many (including me) who think gamifying education, including that offered at meetings, is a great way to motivate people to learn. But if you think using a rewards-based marketing strategy to build loyalty to your conference or...

Just read a fascinating article about decision fatigue (thanks to Joan Eisenstodt for the pointer!). A few things I learned from this article that may apply to meeting planning: ...

If you are promoting a convention to an international audience, what colors do you use? Check out this post from Chief Marketer to find out why green may be good, if underused, among other international color tips. Interesting stuff.