I may not be able to say it, but I am now a big fan of this new presentation format that four intrepid presenters tried out as an experiment in which the audience got to take part. (Here are some YouTube examples of the format in action). The...

I would talk about the macro trends Peter Yesawich talked about at the PCMA Annual Meeting luncheon yesterday, except we already covered them pretty well when he gave about the same talk last year (article is here). ...

I went to a fabulous session on how to increase communication and collaboration to both bring innovation to the meeting planning/content building/marketing process, and to make the process work much more smoothly than it all-too-often does...

Microsoft marketing guru Mich Mathews kicked off the PCMA conference yesterday morning with a much more engaging presentation than Monday's Gilmore and Pine session, I thought. Though she didn't really say much I hadn't heard before (word of mouth...