Know Your Terms: Booth, Exhibit, and Stand Edition
Apr 06, 2015
I just got an e-mail from someone who said the whole #boothlove hashtag idea was making her nuts because it is a misuse of the word "booth." According to the Convention Industry Council's APEX Industry Glossary, a booth is "Specific exhibit displ...
Easter Eggs Aren’t Just for Easter
Easter Eggs Aren’t Just for Easter
Apr 06, 2015
Orly Sorokina’s thought-provoking post on the Hootsuite blog, 3 Marketing Lessons from Internet Easter Eggs, in fact did get me thinking that these inside jokes and hidden gems could be a really fun way to get potential attendees engaged with you...
Because It's All About That Booth, 'Bout That Booth
Because It's All About That Booth, 'Bout That Booth
Apr 03, 2015
I was reading David Dubois' excellent IdeaXchange post on the #boothlove hashtag, which I hadn't heard about before, and a colleague commented, "Because it's all about that booth, 'bout that booth," to be sung to the tune of Meghan Trainor's...
Millennials, Travel, and Meetings
Millennials, Travel, and Meetings
Apr 03, 2015
I had some fun putting this together last night—is there anything I should add to it about Millennials, travel, and meetings? They are so going to change things up in the very near future, if they aren't already.   (function(d){...
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