According to Catalog Age, there's a lot you can learn from the eBay model, regardless of what "product" you're selling--including, I would argue, meetings, booth space, sponsorships, and hotel rooms. ...
An interesting question from marketing guru Katherine Stone on the recent Fast Company Now Blogjam: "Plenty of people talk about customer evangelism from the standpoint of consumers raving about companies, brands and products, but why is it that...
Just try to get this through airport security on your next trip--the Kalashnikov MP3 player, which looks alarmingly like the real thing to me. ...