To celebrate the power of meetings, Meeting Professionals International each year draws the world together online with a 12-hour virtual event. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process. She explained how her division categorizes meetings by objectives, types, and tiers, and then assigns them to event teams for marketing, build-out, and results/KPI measurement. To read about a few lessons presented during the virtual GMID education, click here.