When I traveled to South America for the first time in my professional career last year, I realized just how powerful language is. Unlike in much of Europe and the Carribbean, where many know English as a second language, I found that even though...
According to our friends at Exhibit Surveys, at least 20 percent of the exhibitors at healthy expositions invest in additional marketing activities (beyond the booth) to help drive attendance and booth traffic. If you're not already tracking...
You may have heard about the incident at this month’s South by Southwest festival in which a woman was asked to remove her hijab at registration in order to get her photo ID taken.
This happened to Ibtihaj Muhammad, a U.S. Olympic fencer, the ...
I have had many conversations with meeting professionals concerned about what might happen next because they have a new boss. Usually, the conversation reveals some level of fear or concern for their livelihood brought on by uncertainty and the...
Last month I started a series on what pharmaceutical companies and hoteliers need from each other with respect to meetings and conventions. My first article addressed meals caps and how they have not been raised by most pharmaceutical companies i...
Over the past 10 years, our company has done quite a bit of consulting with leading event technology providers. For consulting clients who host conferences and trade shows, we often advise them on their event technology choices and help them short...