Sponsors without a well-conceived and executed activation plan will yield crappy results. It's akin to an exhibitor purchasing a booth, not completing a booth profile, not doing any advance outreach, not manning the booth, and doing no...
As a consultant, I find it essential to attend as many of the key industry meetings as possible in order to keep up with new trends and formats. At the Global Business Travel Association Convention in Orlando in July and the Meeting Professionals...