Medical meetings are being disrupted more than any other sector we work with. While the profession is thriving, scientific meetings and healthcare professional conferences aren’t performing nearly as well as they did five to ten years ago. Thr...

Doing the same thing over and over again and expecting different results is the definition of insanity, right? But what if we did the same thing time after time and expected to get the same results? For example, say we threw the best conference...

7 changes you can make right now to enhance your sponsorship strategy.

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Conference organizers who utilize education as a differentiator or value driver require feedback for continuous improvement and growth. The four most significant obstacles with session evaluations are:  ...

Europeans—who take up to six weeks of vacation a year—think Americans are crazy. And maybe they are—according to Fortune magazine, U.S. employees leave 429 million vacation days on the table each year. And it gets worse: While 40 percent of execu...

IMEX Frankfurt drew 3,500 exhibitors and 9,000 visitors to Messe Frankfurt in April. The worldwide destination executives and meeting planners who attend are accustomed to managing safety and security concerns at events and very aware of the...

How meeting planners, AV pros, and speakers can make their next sound check their most productive yet.

Big data is all the rage in marketing and technology circles across the globe. By definition, “big data” is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Unless you are...

I recently came across a must-read for meeting professionals and the C-level executives they are dedicated to supporting: Meeting At C-Level: an Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants...