“Imagine if you could somehow do a web search for something that doesn’t exist yet,” Mickey McManus proposes. “There is massive hidden value in the way you engage with customers when something rare, like prediction, becomes...
I just returned from a trans-Atlantic cruise. Initially, I was going to dedicate this article to the value of going on holiday: disconnecting 100 percent and recharging for a fresh perspective and renewed energy. However, the cruise was full...
Seeing Global Meetings Industry Day in our calendar prompted me to reflect on where the industry is today, how much it has evolved, and where the future lies...
The three experiences that you should add to your next conference are: 1. Hosted-buyer appointments 2. A start-up pavilion and Shark Tank theater on your show floor 3. Roundtable discussions during your day-one lunch
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I have talked a lot about eRFP “spam” in recent years, an unintended consequences of helpful meeting technology tools. In essence, eRFP spam is when some buyers send out an inordinately high number of RFPs for relatively small, simple...
Having a social media component in your crisis communications plan will help you inform and protect your audience should something bad happen.
The countdown is on to May 25, 2018, when the European Union’s General Data Protection Regulation goes into effect. Now’s the perfect time for global strategic meetings management program leaders to finally get visibility and oversight...
As this is the Chinese Year of the Dog, I thought it would be appropriate to address the idea of "dogged determination." One of the definitions I came across described doggedness as "tenacious; continues on even when things become difficult."...
Legacy can come in many shapes and sizes, places and people.
Marriott’s recent commission reduction could be a game changer. Here’s a five-step plan to keep from being left behind.