Brief videos from meeting attendees made the American Society of Transplant Surgeons’ event-marketing campaign a huge success. Here are best practices for making attendee-generated content work for you.
The annual J.P. Morgan event switches to the virtual format on 30 days’ notice after major biotech firms and others pull out due to omicron-variant concerns.
A new proprietary scoring tool from life-sciences content engagement firm Array aims to take the guesswork out of determining how engaged your HCP attendees are.
20 questions that can guide scientific-conference planners on choosing the hybrid-event format that works best for their audience and their organization’s needs.
Two veteran doctors told hundreds of healthcare-meeting planners how the pandemic changed their continuing-education habits, why they make time for in-person events, why vaccine mandates work for events, and more.