In a 10-year period that saw a technology boom, a stock market bust, terrorist attacks, strict new corporate accounting standards and pharmaceutical regulations, a recession, and finally, an economic rebound, the medical meetings industry has gone...
“The Politics of CME are overwhelming. If you ignore them, you won't be successful,” said Joseph Green, PhD, founder and president of Professional Resource Network, Chapel Hill, N.C., at the opening plenary session of the Alliance for Continuing...
A comprehensive marketing plan goes beyond brochures and e-mails sent to your potential attendees or exhibitors. Connecting with the media is another crucial facet of any successful communication plan. To use the press to “spread the word” about...