Icebreakers can be fun and memorable, but you have to know your group. Check out our collection of icebreaker ideas for all segments of your meeting—and advice from a veteran on how to find the best activity for your group. (Hint: Be brave!)

Having trouble getting institutions to give you the data you need to get your activity rolling? Try these solutions.

The consumer-driven mindset of today’s HCP means you better be able to show the return on their investment in your meeting.

Heather Hanson O’Neill told—and showed—us how to ignite our passion by connecting more deeply to our inner selves during a keynote at this year’s Pharma Forum.