When Arthur Dent is snatched from certain death as Earth is destroyed, and he ends up cruising the universe with intergalactic guidebook developer Ford Prefect in the inimitable classic book, The Hitchhiker's Guide to the Galaxy, Ford tells him...
To paraphrase from the movie Shrek: Ogres are like onions — you have to peel away their layers to see what lies beneath. The same can be said of incentive qualifiers. How do you know what really motivates them unless you dig deep? And how do you...
Minnesota may have been the first state to enact a law related to pharmaceutical marketing, but it definitely was not the last. Five states and the District of Columbia already have laws on the books, and new proposed bills are flooding into state...
Not long ago, Marybeth Roberts took a ride from Amgen's office in Thousand Oaks, Calif., to Santa Monica to check on a meeting she was overseeing. It wasn't because of a lack of confidence in the supplier hired to run the meeting, or to...