Check this one out: Big Pharma's Nurse Will See You Now. The subtitle is: Drug companies are hiring RNs to educate patients -- and boost marketing. Interesting...
I'm heading out of town, first for business, then vacation, tomorrow (June 9) through June 20. I have pre-posted some of co-blogger Anne Taylor-Vaisey's work on her Anne T-V's Blog, so look for some of what's new in the academic literature over...
I got an e-mail today from someone looking for resources to help increase their chances of getting commercial support for their CME activities. In case anyone else is wondering, too, we do have a few articles on the topic you might want to check...
Pharmaceutical companies have been restructuring to separate their CME functions from their marketing mix—that's what they tell us at the industry meetings, anyway. So I found it kind of interesting that this survey, which John Mack, editor and...
According to the Boston Globe, my home state of Massachusetts may become the first in the nation to require pharmaceutical sales reps to be licensed and have some CE of their own. They would be required to get education about the rules of conduct...
As a follow-up to The Money Maze (Medical Meetings, March/April 2006), we'd like to reiterate some important messages we've heard from the pharmaceutical industry about commercial support. In preparing for this article, in addition to drawing on...