“If we book a resort, I can lose my job.” That's what a pharma meeting planner told Michael T. Aylmer, senior director, pharmaceutical sales, KSL Resorts, Downingtown, Pa., soon after the release of the PhRMA code. Issued in 2002 by the...
WHEN I STOOD at the lectern to make my opening remarks at the First Annual Pharmaceutical Meeting Planners Forum this spring and looked across the meeting room packed with 500 attendees, I thought: Wow! I was thrilled to see that what had begun as...