Not only does this article say that pharma rep detailing doesn't change prescribing behavior, it also says, "Robert Jacobson, a professor of marketing at the University of Washington Business School and colleagues at Columbia University in New...
There a good article on BTNonline about how pharmaceutical company Allergan "is likely to save more than one-third of its meeting spend next year due to new management procedures that centralize contract approval, standardize payment and shun...
If you've ever wondered why drivers in Boston are so bad, try this game on boston.com, where you score points by driving a snowplow around Boston's famously tricky streets. It's harder than it looks! ...
Need a little adrenaline to go with your coffee this morning? Check out this excerpt of an article by Marcia Angell, author of The Truth About the Drug Companies: How They Deceive Us and What To Do About It, in the December 7 issue of CMAJ, sent...
Here's a good spot to find out who's speaking on what topic at some of the upcoming CME provider meetings, and for submission deadlines. Thanks to of Anne Taylor-Vaisey for the pointer. ...
I can't even begin to imagine a CME intervention that could prevent this medical mishap from occurring! As Grunt Doc says in the comments section of his blog on this, "care must be taken when combining wind and fire." ...