Direct-to-consumer, or DTC, pharmaceutical promotion has unquestionably created value. It has created a healthy sense of empowerment among patients, reduced undiagnosed disease, and, for drug companies, created unsurpassed brand awareness. As part...
CME PROVIDERS WILL face more confusion, frustration, and bureaucracy when soliciting commercial support, Bruce J. Bellande, PhD, told attendees at the Alliance for CME annual conference, which was held January 21 to 24 at the Hilton Atlanta. The...
WHEN YOU WALK into the air-conditioned entrance of New Orleans' only AAA Five-Diamond luxury hotel, you're not just leaving Canal St. — you're entering another world altogether. From the doorman's greeting to the friendly and efficient front desk...
SO THERE'S THIS WELL full of money called a pharmaceutical company's marketing department. Lots of buckets dip into that well, including those for promotion and education. After researching this issue's cover story, I can't help but wonder if the...