YOUR BRAND MANAGER wants you to produce a teleconference for oncologists. You know oncologists don't like teleconferences. What do you do? “Often, brand managers know what they want and not what they need. And brand managers don't want to take ‘No...

With all the noise and competition on a healthcare trade show floor, it's tough to grab physicians' attention. But Show-time Enterprises, a marketing company with offices in Boston, Las Vegas, Philadelphia, and San Francisco, has found that giving...

NEW: MECCS DIRECTORY ...

Near Sea-Tac International Airport between Seattle and Tacoma, Wash., Washington Mutual opened a new corporate leadership development center in December. Nestled on an 18-acre campus with a natural wetland, the Washington Mutual Leadership Center...

The Eighth Annual Global Alliance for Continuing Medical Education Meeting, scheduled for June 22 to 24, at the Westin New York at Times Square, will explore the latest news and trends in international CME...

Wm. LeRoy Heinrichs, MD, and Robert Cheng study haptics on McCormick Place's high-speed network connection during the Radiological Society of North America's 88th Scientific Assembly and Annual Meeting, held December 1 to 6 in Chicago's McCormick...

THE SAFE HARBOR that CME has enjoyed from government regulation and media criticism is now in jeopardy, said speakers at the Alliance for CME annual conference. Held January 29 to February 1 at the Hyatt Regency Dallas at Reunion, the conference...

BE HONEST ...

WHAT'S NEW ...

CLAUSE: Catering to the Crowd ...